The ice cream mavericks at Ben & Jerry’s are teaming up with New Belgium Brewing again to create the latest in a line of ice-cream infused brews.
A Chocolate Chip Cookie Dough Ale is set to hit store shelves this fall— but it’s not just another sweet brew.
New Belgium has pledged $50,000 from the beer’s sales to go toward Protect Our Winters (POW) a non-profit dedicated to raising awareness around climate change.
“We are excited to be partnering once again with the good folks at Ben & Jerry’s and POW,” said New Belgium Director of Sustainability, Jenn Vervier. “The beer in development tastes amazing and we look forward to talking about climate change and climate action. With the upcoming election and a new administration, year two is even more important than the first round.”
Craft beer and ice cream fans are already champing at the bit for the new beer.
ben & jerry's cookie dough BEER? ��
— Jo Almanzor (@sjhooray) June 21, 2016
Cookie dough beer, now we can get behind that! https://t.co/ZurcUdsgun
— Mo's Cookie Dough (@moscookiedough) June 21, 2016
— Sean Greenwood (@PRPoobah) June 21, 2016
Last year, the Fort Collins-based craft brewer released a special edition Salted Caramel Brownie Brown Ale with guidance from Ben & Jerry’s flavor wizards.
Can’t wait for beer that tastes like cookie dough? Ben & Jerry’s features a beer and ice cream pair tasting menu online.