Yesterday, Budweiser announced that it would be taking its annual summer patriotic makeover to new heights by replacing its own name with “America” on cans and bottles.
The brand is hoping to solidify itself at the pinnacle of patriotism and reinforce the fact that it has dominated the U.S. beer market for years.
"We thought nothing was more iconic than Budweiser and nothing was more iconic than America," Tosh Hall, the creative director at Budweiser's branding firm, JKR told Co.Design.
In addition to proudly calling itself America, the new label will also include the Latin phrase which appears on the American seal, "E pluribus unum," Latin for "One out of many," and other touches that scream U.S. of A.
But as news of the rebrand broke, Internet backlash was swift, varied and, in some cases, fierce.
Many pointed to the fact that Budweiser (which was purchased by Belgian-Brazilian InBev in 2008) is no longer an American company:
Don't worry, Budweiser. I fixed the typo on your new cans. pic.twitter.com/dk8FU21rv2
— Tyler Clark (@TylerLClark) May 10, 2016
NO! Absolutely Not!
"Budweiser wants to rename itself ‘America'."https://t.co/ZGUXyEy5cL
It's not even made in US.
It's made in Brazil!
— LoriGirl★μολών λαβέ (@conservtivemom) May 11, 2016
Others just simply hate the idea or used it as an opportunity to rail against The King of Beers:
Budweiser, now officially the beer of Idiocracy.
— daveanthony (@daveanthony) May 10, 2016
— Simone Weichselbaum (@SimoneJWei) May 11, 2016
#Budweiser already makes us fat, loud, lazy, and stupid. So isn't calling it "America" just a little redundant?
— Jeff Gephart (@Jeff_Gephart) May 10, 2016
But many saw a bit of humor in the rebranding effort:
You can now officially say that you hate America, and that America tastes like piss. https://t.co/sluLT2G4IF
— Gary Whitta (@garywhitta) May 10, 2016
So, from now till the election, if I don't like Budweiser, I hate America?
— Tim Leake (@tim_leake) May 11, 2016
The people over at Budweiser are brilliant. Call the beer "America" so we'll be terrified to say how much we hate that crap.
— Dr. JP, Self-Helpist (@JPHaddadio) May 10, 2016
The new cans and bottles are set to debut May 23 and, since we’re in an election year, will be available through November, says Budweiser.