Jessica Alba's Honest Co. sued yet again for dishonest marketing

Jessica Alba on August 17, 2015 in Arleta, California.

Jessica Alba on August 17, 2015 in Arleta, California.  (2015 Getty Images)

Jessica Alba’s eco-friendly household and skin products company is under fire once again for deceptive marketing of its products.

The newest complaint came from Margo Smith, who filed a class-action lawsuit against The Honest Co. in Eastern Missouri District Court last week, according to WWD.com.

Smith insists that the company is lying when it claims that its liquid laundry detergent as well as the company’s dish soap and multi-surface cleaner are free of sodium lauryl sulfate (SLS).

The lawsuit follows on the heels of a report by the Wall Street Journal published earlier this month that tested the detergent and found SLS.

In the company’s blog, Alba slammed the WSJ report, calling it wrong and “reckless.”

"I am extremely disappointed by the recent Wall Street Journal article full of misrepresentations," Alba wrote.

She does acknowledge that the company’s detergent does use sodium coco sulfate – which Smith’s lawsuit argues always contains SLS in it.

According to WWD, Smith’s filing comes a week after a similar complaint was brought against the company by Staci Seed in the Central District of California.

Those lawsuits follow another class-action suit against Honest Co. by customers who say its sunscreen failed to protect them, leading them get sun burns. That case is still pending.

Honest Co., based in Los Angeles, sells its products online and at discount retailer Target, grocery chain Whole Foods and other major retailers around the country. 

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