We don't know if this counts as the "biggest prank ever," but Jimmy Kimmel's interactive stunt during the 64th Primetime Emmys worked pretty well, sparking as many as 25,000 tweets, according to @TwitterTV, a feed that tracks tweets about television. (It was not immediately known how many Facebook posts it yielded.)
During Sunday's ceremony, host Kimmel recruited "30 Rock" star Tracy Morgan to lie down onstage and asked audience members to tweet and post to Facebook "OMG Tracy Morgan just passed out onstage at the #Emmys. Turn on ABC now."
According to Mashable, the phrase "OMG Tracy Morgan" became trending worldwide on Twitter almost instantly.
Morgan showed true commitment to the prank, staying "passed out" while the Best Writing for a Drama award was presented to "Homeland"'s writers. The actor remained on stage until Johnny Galecki, Ty Burell, Max Greenfield and Eric Stonestreet carried him offstage.
While the prank may have been an interactive success, there were many who felt the joke was in bad taste. Actor Omar Epps tweeted, "The consensus on my timeline is y'all aren't feeling the Tracy Morgan stunt."