Updated

Hollywood’s hottest are flocking to Texas for next Sunday’s highly-anticipated Super Bowl showdown between the Green Bay Packers and Pittsburgh Steelers, but they aren’t just going for the game.

“The Super Bowl is an ideal place to party because it combines the best of both worlds – sports and entertainment,” events guru and founder of LFB Media Group, Ashley Berg, told FOX411's Pop Tarts. “It also gives celebrities a chance to be fans, so the environment is more laid-back than your typical Hollywood event.”

So where and when are all the star-studded soirees?

Cincinnati Bengals wide receiver and reality TV personality Terrell Owens will return to his former stomping grounds of Dallas to host the invitation-only GREY GOOSE 5-Night Lounge Series party on Feb. 3, while Erykah Badu performs for the crowd on Feb. 4 and Emmy-winner Jeremy Piven takes the hosting hot seat on Feb 5.

Kid Rock will rock out, while Snoop Dogg and Nelly act as VIP Tent Reporters at ESPN The Magazine’s famed “Next” VIP Event at the “Next” Ranch in Ft. Worth, TX on Feb. 4.

Pamela Anderson is set to host Willis & Woy Sports Group’s star-studded “Super Bash” at the Fashion Industry Gallery in Dallas on Feb. 4.

Sports Illustrated and the Black Eyed Peas are teaming up with Bacardi for the Official Super Bowl Party at Fair Park-Tower Building on Feb. 4.

Playboy is hopping into town for an extravagant bash at the Bud Light Hotel on Feb. 4, featuring performances by Warren G, Flo Rida and Snoop Dogg.

Demi Moore, Ashton Kutcher and Kellan Lutz are slated to join a line-up of A-list celebrities at an intimate cocktail party at the swanky “Audi Forum Dallas” on Feb. 4. In addition, Audi will be bringing a fleet of the brand’s luxury flagship sedan A8’s to transport the famed and fortunate from party to party over the weekend.

Andy Roddick will host the festivities for GQ Magazine, while Cee Lo entertains the chic crowd at Hickory Street Annex on Feb. 4.

Hotel ZaZa is hosting the Super Bowl’s annual “Leather & Laces” party, and this year it is double trouble. On Friday Feb. 4, former “Dancing With the Stars” champion Nicole Scherzinger and “Entourage” star Kevin Dillon will lead the fun, and on Saturday night Hugh Hefner’s former flames Holly Madison and Bridget Marquardt will host the party.

Jersey Shore” sensation DJ Pauly D will take over the turn-tables on Feb. 4 for PepsiCo’s private “blue carpet” party, which is expected to be swarming with athletes including NY Jets quarterback Mark Sanchez and Yankee CC Sabathia.

The Super Bowl nightlife staple The Axe Lounge will return on Feb. 4, 5 and 6 at the Rio Room in Dallas, featuring a line-up of surprise performances and hip-hop legend Jermaine Dupri spinning tracks into the early hours.

Faith Hill and The Pretenders will perform together live on CMT Crossroads during the NFL Pepsi Super Bowl Fan Jam on Feb. 5 from Grand Prairie, Texas.

Nelly, Ke$ha and Pitbull are down to lead the getting down at the temporarily rebranded Bud Light Hotel in the heart of Dallas on Feb. 5.

Ultimate party boy P. Diddy will host a party at Tower Building in Fair Park on Feb. 5

Maxim Magazine promises a bevy of beauties (such as Olivia Munn, Erin Andrews, Gretchen Rossi and Melissa Rycroft) as it celebrates the Super Bowl with a “State Fair” amusement at Centennial Hall, Fair Park on Feb. 5.

And even though last year’s Super Bowl took place in America’s style and soiree capital, (aka Miami, Fla.) and subsequently attracted a slew of high-profile people including Angelina Jolie, Chase Crawford, Jamie Foxx, Tom Cruise, Katie Holmes, Kim Kardashian, Kendra Wilkinson, Jessica Alba, Carrie Underwood and Cameron Diaz, Berg predicts 2011 in Dallas may very well be even better.

“There is no doubt Dallas lives for football so the energy in the city will be off the charts,” she added. “While I don’t know if there will be as many celebrities as Miami as it is a more frequented city year-round, those that do go are guaranteed to have an amazing time.”Kid Rock, Pam Anderson, Demi Moore and Ashton Kutcher are just afew of the stars planning on hitting the Dallas