Entertainment

Updated November 12, 2009

Universal Pictures Agrees to Settlement Over Fake Movie News

by  

AP

The studio has agreed to pay $20,000 to the Alaska Press Club after using fake news archives to promote the movie "The Fourth Kind."

AP/Universal Pictures

In this film publicity image released by Universal Pictures, Milla Jovovich is shown in a scene from, "The Fourth Kind."

Universal Pictures has agreed to pay $20,000 to the Alaska Press Club to settle complaints about fake news archives used to promote the movie "The Fourth Kind," the Fairbanks Daily News-Miner reported.

The Anchorage lawyer who negotiated the settlement for the Fairbanks paper and six other media outlets, John McKay, said the fake online stories undermined the credibility of the news organizations.

Universal created a series of fabricated online news articles to publicize the movie about a purported plague of alien abductions in Nome a decade ago. The articles posted appeared to be from real Alaska publications.

The articles included a fake obituary and news story about the death of a character in the movie, Dr. William Tyler, that supposedly were from the Fairbanks Daily News-Miner.

The settlement also requires Universal to remove the fake news articles from the Internet.

Universal Pictures, and he praised the company for responding quickly to the complaints.

The Alaska Press Club wasn't part of the complaint, but McKay suggested it receive settlement money as a compromise that would benefit Alaska journalism.

Universal spokeswoman Kori Bernard said Thursday that the studio had no comment on the report.

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