Piggly Wiggly collectible T-shirts turn grocery chain into fan destination

Piggly Wiggly customers are turning branded apparel into prized keepsakes, traveling to locations across the Midwest and South in search of distinctive T-shirts.

Piggly Wiggly customers are turning branded apparel into prized keepsakes, traveling to locations across the Midwest and South in search of distinctive T-shirts. (This video contains AI-assisted content.)