Museum turns mistaken 'worst aquarium ever' review into viral merch sensation

A mistaken Google review branding the New Bedford Whaling Museum the "worst aquarium ever" became an unlikely marketing success, driving a 250% spike in merchandise sales within a week.

The New Bedford Whaling Museum embraced an online mix-up by printing a mistaken aquarium review on apparel and tote bags, turning an internet joke into a viral retail hit that boosted gift shop sales by 250%.