Why PBR Might Be America’s Most Addictive Sport | Planet Tyrus
Tyrus joins PBR CEO Sean Gleason to talk about why bull riding is America’s fastest-growing sport. They dive into its WWE-style energy, elite athletes (human and bovine), patriotism, family values, and the exciting rise of women’s rodeo.
Tyrus sits down with Sean Gleason, CEO and Commissioner of PBR — Professional Bull Riders, for a high-energy conversation about why bull riding has become one of the most exciting live sports in America. After taking his family to a PBR event in Texas, Tyrus was hooked by the action, the crowd, the bulls, the riders, the pyro, the patriotism, and the family-friendly atmosphere. Sean Gleason breaks down how PBR became a must-see event, what makes elite bull riders and bucking bulls world-class athletes, and how PBR is creating new opportunities for cowboys, cowgirls, stock contractors, and the next generation of Western athletes. Tyrus and Sean also discuss the rise of women’s rodeo, Premier Women’s Rodeo, American values, live sports entertainment, and why PBR feels like the WWE meets the rodeo.