Owner reveals how he's kept a burger priced at $1.34 despite years of rising costs

Chris Higgitt discusses how bulk purchasing, efficiency and strong customer demand have helped him maintain one of Britain's best-known bargain food deals since launching the business in 2006.

Chris Higgitt discusses how bulk purchasing, operational efficiency and a steady stream of customers have helped him maintain one of Britain's best-known bargain food deals, keeping his signature burger priced at $1.34 since launching the business in 2006.