New York magazine will begin publishing on a biweekly basis in 2014, reducing the number of issues it annually publishes from 42 to 29, its parent company said Monday.
In a news release posted on its website, New York Media said the magazine will feature 20 percent more content per issue, a new fashion section, as well as more content posted to its website, NYmag.com.
“The moves will better align with the way people consume content and continue the frequency evolution that began over 10 years ago with substantial investments in the 24/7 digital platform,” the company said.
The New York Times’ David Carr wrote on Monday that the changes will yield about $3.5 million in savings, and no layoffs are planned.
Some people at the magazine will be transferred to help enhance the magazine’s web product, where Carr, citing the digital analytics company ComScore, says traffic has grown 19 percent over the past eight months, totaling more than 9 million unique visitors a month.
New York Media’s total online audience – which includes the sites Vulture.com and GrubStreet.com – has soared more than 40 percent since last October to 18 million monthly unique visitors, an all-time high for the company, it said.
First published in 1968 as a competitor to The New Yorker, New York magazine has featured well-known writers including Tom Wolfe, Jimmy Breslin, Frank Rich and John Heilemann.