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Amazon launches Dash Wand with Alexa

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Amazon is already the leading e-tailer for a diverse range of product categories, but one area it wants to dominate is groceries and Jeff Bezos is more than willing to launch new gadgets to achieve that dominance. With that in mind, Amazon launched the Dash Wand With Alexa late yesterday.

The Dash Wand is designed to comfortably sit in your hand when in use and includes a magnet on the back so it can attach to your fridge when not. You can talk to it just like you do other Alexa-enabled devices, scan barcodes using the built-in scanner, and then order groceries with it. Once setup using an iPhone or Android phone, the Wand is all you'll need to fill your shopping basket and place orders.

Amazon wants the Dash Wand viewed as a kitchen assistant, and is pushing it hard by effectively making it free to purchase.

Each Dash Wand costs $20, but if you buy one now and register it you'll have $20 of credit appear on your account. If that wasn't enough of an incentive to pick one up, Amazon is also including 90 days of AmazonFresh for free if you're a Prime member. It usually costs $14.99 per month and allows you to order a range of groceries for same day or next day delivery.

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You can see why Amazon is offering such a good deal on purchasing the Dash Wand. It places a device in your kitchen you'll get used to ordering with direct from Amazon. And chances are, a good percentage of people will opt to continue using AmazonFresh and paying the monthly subscription price. The inclusion of Alexa also helps a lot in terms of increasing purchases because you're ultimately not going to have all the ingredients in a cupboard for most of those great recipes she suggests.

This article originally appeared on PCMag.com.