Erotic capital, as described by sociologist Catherine Hakim of the London School of Economics in her 2010 paper on the subject, consists of a collection of attributes including physical fitness, good grooming, superior social skills, and sex appeal. When taken together, these qualities form a powerful personal asset. Of course, the more of each element of erotic capital you possess, the higher your overall erotic net worth. To date, however, this concept has largely been written about in relation to women, though men are equal proprietors of erotic capital.

We all know men with a high erotic net worth: George Clooney, Justin Timberlake, Anderson Cooper, Barack Obama, Bill Clinton, and Jay-Z come to mind. Peter Griffin does not. What makes erotic capital a big deal is that the greater your erotic net worth, the more financial success you'll have and the more social and dating advantages will come your way. To figure out what your erotic net worth is and how you can increase it to your advantage, read on.

Sex appeal

You don't have to look like a movie star to have sex appeal. What you do need is the right body language, a healthy dose of confidence, a talent for flirting, and an amazing cologne. Whereas closed body language, typified by crossing your arms across your chest, keeping your hands in your pockets and slouching, gives off the impression that you are a defensive person; open body language shows that you're comfortable with yourself.

For men, facing others head-on with your spine erect, your head held high and your feet about a foot apart conveys a dominant, self-assured, in-control attitude, which is a huge turn-on for women. And because women are programmed to pay attention to smell when selecting a mate, you should also choose your fragrance wisely, doing your best to track down the juice that complements your natural body odor. Use humor to flirt and learn to read female body language — if she looks at you, then looks away, then looks at you again, she's interested.

Social skills

Even if right now you feel extremely nervous in interpersonal interactions, it's possible to turn your social anxiety around and become the guy in the room that everyone gravitates toward. Men with a high erotic net worth are charming, persuasive, playful, witty, polite, and good conversationalists. To become adept at socializing, read voraciously and stay on top of current events as well as what's hot in film, television, business, and technology. If you’re crunched for time, seek out good all-purpose websites like the New York Times. At the same time, recognize that being the most interesting man at the party doesn't always involve dominating the conversation.

Making others feel at ease is often as simple as projecting a sense of calm and asking open-ended questions (those that don't involve simply a “yes” or “no” answer) to encourage others to talk. In fact, because most people love to talk about themselves, showing an interest in others and listening attentively with steady eye-contact will trick them into finding you fascinating even if you reveal relatively little about yourself. Also, don't take yourself too seriously, as the capacity to laugh at yourself and take life's mishaps in stride shows self-confidence, which is infinitely more appealing than being uptight.

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Physical fitness

Having a high erotic net worth is practically synonymous with being in shape. A sexy body indicates virility and vigor, which in women's minds translates into stamina and dynamite sack sessions. What you're aiming for is a V-shaped physique, which you can achieve through a combination of weight lifting and cardio.

If you're presently overweight and finding it difficult to motivate yourself to hit the gym, consider that obese people earn 10 to 15 percent less than average-size people. The right clothes will also go a long way toward creating the illusion of a perfect body, so favor V-neck tops over crewnecks and single-breasted blazers over double-breasted toppers. Studies also suggest that taller men earn more, so give yourself a height advantage with shoes that have a half-inch heel.

Self-presentation

The way you dress and style your hair all have a major impact on the first impression you create. Sure, over time, many people might be able to get past greasy hair and tattered jeans to see the real you, but being negligent about your grooming routine and your wardrobe will cost you — on the job in terms of salary (better-looking people earn more) and in the dating realm. To dress your best, know where to splurge and when to save. Develop a signature style by determining what colors and cuts are most flattering on you.

One thing incredibly stylish men have in common is the ability to wear trends without looking like fashion victims. Their secret is limiting themselves to one or two trend-driven pieces per outfit and ensuring that the rest of what they're wearing is classic. When it comes to your hair, get it trimmed every four weeks, use the right kind of shampoo and conditioner for your hair type and avoid working too much product, like gel, into your mane. Be diligent about keeping your facial hair in check and whiten your teeth every six months.

Lastly, pay attention to your hands. No, you don't need to get a manicure, but to women, having rough dinosaur skin running over our bodies is akin to getting sandblasted, so slather on some hand lotion every now and again.

Sexual competence

While possessing the previously mentioned elements of erotic capital will certainly increase your chances of finding yourself between the sheets with a potential mate, poor performance in this department will send your erotic stock plummeting. Fortunately, sexual skills are learned rather than innate, so, start reading books and articles on the topic to improve your bedroom know-how. Focus on finding ways to increase your sexual stamina, such as tantric practices and Kegel exercises.

Equally important in enhancing your sexual competence is figuring out the fine points involved in giving great oral sex and committing to the time involved — it takes most women around 20 minutes to achieve orgasm on average and a mind-blowing finish will immediately secure you a top spot on her list of lovers. Bonus points for asking about her fantasies and then making them come true.

Finally, devote energy to enhancing your erotic imagination by relentlessly searching for creative ways to switch things up and keep your sex life spicy. Also, even if she doesn't seem like a girly girl, all women go gaga for a little romance, so don't be shy in this area either.

MAXIMIZE YOUR EROTIC NET WORTH

By now the value of erotic capital should be clear. You hopefully also have an idea of where you might be falling short and have learned concrete ways in which you can send your erotic net worth soaring. Of these five attributes, some will require more determination than others to develop, but as studies show, you'll be mightily rewarded for your efforts.