She may have one of the most recognizable names in the industry, but R&B star Beyonce would like to be known by a jazzy new name for her upcoming double album.
Following in the footsteps of other famous entertainers known by their alter egos — Eminem (Slim Shady), Prince (The Artist Formerly Known As …) and Garth Brooks (Chris Gaines) —Beyonce has christened herself “Sasha Fierce.” The album, aptly titled “I Am … Sasha Fierce,” is due in stores on November 18, Reuters reported.
For years, Beyonce has explained how Fierce would take over as she performed on stage. But with the new album, she is taking it a few steps further, creating a MySpace page for Sasha and explaining the bizarre name change in a statement.
"Sasha Fierce is the fun, more sensual, more aggressive, more outspoken side and more glamorous side that comes out when I'm working and when I'm on the stage," the statement from the former Destiny’s Child front-woman reads.
"I have someone else that takes over when it's time for me to work and when I'm on stage, this alter ego that I've created that kind of protects me and who I really am."