HONG KONG – Kung fu superstar Jackie Chan (search) is staking out opposite ends of the health spectrum — becoming a partner in a fitness center chain while launching a new line of cookies and chocolates.
Chan recently announced that his JC Flavor brand will start selling snacks — including cheese oatcakes — during the second half of this year. The launch will begin in Hong Kong and mainland China before rolling out to the rest of the world, a news release said.
Chan's high-fiber oatcakes would be produced by Walkers Shortbread Ltd (search), founded in 1898 by the Scottish baker Joseph Walker, the news release said. He'll also offer cocktail and organic versions of his oatcakes, the statement said.
"JC Flavor believes that its oatcake series will soon become a favorite snack for the weight-conscious office ladies," the statement said.
Chan also was teaming up with Italian chocolate maker Venchi, the statement said.
Last month, Chan announced a partnership with the California Fitness (search) chain, which has health clubs in Hong Kong, Singapore and Taiwan. The team planned to open California Fitness Jackie Chan signature clubs in Hong Kong, Malaysia, Singapore and mainland China, the chain said in a news release.
The first club was to open next month in Hong Kong.