On Valentine's Day (search), you hear a lot about the perfect gift to send that special someone: candy, flowers, dinner. To me, all that's stuff is nice. But here's what's nicer: "being" nice.

How many of us forget just how significant our "significant other" is? How often do we tell them? Compliment them? Praise them?

You know, there's a school of management thought that says, "Be stern. Don't be soft." I think that's bunk. And when those same management geniuses apparently apply the same asinine logic to their private lives, I think it's beyond bunk.

My pal Sean Hannity (search) said it best on his radio show one day when he suggested that the key to a long-lasting relationship is just being nice.

It sounds trite, but treating the one you love the way "you'd" love to be treated.

Most of us would like to be appreciated. Made to feel special. We'd prefer a smile than a snide remark. A laugh than a stinging line.

We all have pressure in our lives. It doesn't cost a penny to be nice. But it's very costly on a relationship when you're not.

Watch Neil Cavuto weekdays at 4 p.m. ET on "Your World with Cavuto" and send your comments to cavuto@foxnews.com

Neil Cavuto serves as senior vice president, anchor and managing editor for both FOX News Channel (FNC) and FOX Business Network (FBN). He is anchor of FNC's Your World with Cavuto - the number one rated cable news program for the 4 p.m. timeslot - as well as the FNC Saturday show Cavuto on Business. He also hosts Cavuto on FBN weeknights at 8 p.m. In addition to anchoring daily programs and breaking news specials on FNC and FBN, Cavuto oversees business news content for both networks and FNC's weekend business shows, including Bulls & Bears, Forbes on Fox, and Cashin' In. Click here for more on Neil Cavuto.