There's a new FOX News/Opinion Dynamics poll just out and here are the highlights.

President Bush (search) leads John Kerry 49-42. Among men, Bush has a 51-41 advantage. Among women, the president leads 47-45. When asked who will win the election, 48 percent say Mr. Bush. Just 31 percent believe Mr. Kerry will prevail.

Obviously, the poll shows that any momentum Senator Kerry had from the presidential debates (search) is gone, and, with two weeks to go, the senator will most likely lose the popular vote. His main chance lies in the electoral college, the exact opposite of the 2000 election.

And, by the way, four years ago at this time, the FOX poll had Bush leading Gore 45-42.

Now, Talking Points said Monday that Senator Kerry's problem is that many Americans still don't know who he is, and the senator cannot seem to break through on the personal level. Also, even though Iraq is a huge problem, the senator's solutions are confusing.

Even black Americans, the most loyal base the Democrats have, are not supporting Kerry as they did Gore four years ago. A poll released today by the Joint Center for Political and Economic Studies, a black-owned think tank, says that Kerry leads Bush 69-18. Remember, Gore beat Bush among African-Americans 90-9 in 2000.

So it is a good polling day for the president. John Kerry better come into "The Factor" quick.

And that's the Memo.

The Most Ridiculous Item of the Day

As you know, Halloween is coming up and, this year, we are suggesting Factor gear for your costume needs.

That's right: You can scare the living daylights out of your liberal extremist friends or those conservative bomb throwers by wearing "The Factor" colors. Believe me, these people will flee when you canvas the neighborhood with "Factor" jackets, shirts and hats.

Forget about goblins assaulting your house. If you display "The Spin Stops Here" doormat, that alone will dissuade those little thugs.

Ridiculous? It would be if we weren't giving tons of money to charity from the sale of "Factor" gear, and that's why I am doing this. You can get "The Factor" gear on our Web site, which we'll give you in a moment, and on billoreilly.com. Two different lines -- we have everything going for you. And we are helping the kids.

—You can watch Bill O'Reilly's "Talking Points Memo" and "Most Ridiculous Item" weeknights at 8 and 11 p.m. ET on the FOX News Channel. Send your comments to: oreilly@foxnews.com