Even if you don't play ice hockey, you have to appreciate the skill that goes into controlling a speeding black puck with the narrow blade of a wooden stick.
Mishandled pucks have broken more noses and teeth than any football or baseball. The key to controlling the puck is the stick, which for years was made of wood. And the company that made the best wooden stick was run by a pair of hockey-playing brothers from Minnesota.
But then came the composite stick.
The Christian brothers saw their sales nosedive and their main factory closed. But players began to complain about synthetic sticks: They were brittle and didn't handle as well as the old, wooden ones.
"The wood stick has a real snap to it," Roger Christian says. "And it gives you better control."
Hockey players began to demand wooden sticks, and the Christian brothers were back in business. The old factory is back on line now and Roger Christian is running it. Kind of nice to know that not everything new is improved.
And that's the Observer.
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David Asman joined FOX News Channel (FNC) in 1997 and currently serves as host of "Forbes on FOX," a weekend half-hour program that offers an informative look at the business week (Saturday from 11:00-11:30 AM/ET). Asman is also an anchor on FOX Business Network, where he co-hosts "After the Bell" (4-5 PM/ET) with anchor Melissa Francis.