Value Sells — Slippery Ethics Don't

Why are people buying at Wal-Mart, but not on Wall Street?

Why are they spending dollars at Dollar General, but not at the corner of Wall and Broad.

And why is Target on target, but scores of companies are missing their target?

I think I know why: Folks know what they're buying at Wal-Mart and Dollar General and Target. They don't know what they're buying on Wall Street.

Value sells. Slippery ethics don't.

Getting a good buy on a good product makes good sense. But how do you know what's a good buy in the market? You don't.

So, much like the expensive store that shamelessly hikes the price of goods whose value is questionable, Wall Street still appears to be selling a lot of companies, whose books are very questionable.

Never mind that I think most companies are sound and most CEOs are good. It's the few who aren't, who are robbing it for the vast majority who are.

You know, life is like buying a toaster. You want a toaster. You know what you want in a toaster. You know what a toaster does. So you look for the lowest price toaster you can find.

Buying stocks isn't so easy. Because unlike the toaster, what you see may not be what you get. So you don't buy.

You see, with Wal-Mart, you know you'll end up with a good buy on a good toaster. With Wall Street, you know there's a good chance you'll end up just being... toast.

What do you think?  Send your comments to: And watch Neil Cavuto's Common Sense weekdays at 4 p.m. ET on Your World w/Cavuto. 

Neil Cavuto serves as senior vice president, anchor and managing editor for both FOX News Channel (FNC) and FOX Business Network (FBN). He is anchor of FNC's Your World with Cavuto - the number one rated cable news program for the 4 p.m. timeslot - as well as the FNC Saturday show Cavuto on Business. He also hosts Cavuto on FBN weeknights at 8 p.m. In addition to anchoring daily programs and breaking news specials on FNC and FBN, Cavuto oversees business news content for both networks and FNC's weekend business shows, including Bulls & Bears, Forbes on Fox, and Cashin' In. Click here for more on Neil Cavuto.