Nascar

NASCAR Sprint Cup races to be featured on Snapchat

CONCORD, NC - MAY 30: Kurt Busch, driver of the #2 Miller Lite/Vortex Dodge, leads the field during the NASCAR Sprint Cup Series Coca-Cola 600 at Charlotte Motor Speedway on May 30, 2010 in Concord, North Carolina. (Photo by Streeter Lecka/Getty Images)

CONCORD, NC - MAY 30: Kurt Busch, driver of the #2 Miller Lite/Vortex Dodge, leads the field during the NASCAR Sprint Cup Series Coca-Cola 600 at Charlotte Motor Speedway on May 30, 2010 in Concord, North Carolina. (Photo by Streeter Lecka/Getty Images)

Two Chase for the NASCAR Sprint Cup races this fall will feature Snapchat Live Stories with photos and videos shot by fans.

Snapchat users at the Oct 8 Bank of America 500 at Charlotte Motor Speedway Oct. 8 and the Nov. 20 Ford EcoBoost 400 at Homestead-Miami Speedway will be able to share their race-day video and photo Snaps in Snapchat Live Stories.

Those Snaps will be curated and packaged by Snapchat into a video stream that is shared globally with Snapchat's more than 100 million daily active users. Each NASCAR Live Story will be available to view on Snapchat for 24 hours.

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"There's no experience in sports quite like attending a NASCAR race, especially during the Chase," said Jill Gregory, NASCAR senior vice president and chief marketing officer. "Snapchat's Live Story coverage provides young audiences with a unique, behind-the-scenes look at the real Chase race experience, through the lens of our fans and drivers."