• With: Mike Vitelli

    This is a rush transcript from "Your World," November 23, 2011. This copy may not be in its final form and may be updated.

    NEIL CAVUTO, HOST OF "YOUR WORLD": Will all of these extra early doorbusters be a boom or a bust? Maybe not if you are willing to camp out like these folks a Best Buy in Bakersfield, California. They are hoping to cash in on a number of great buys, but a limited doorbuster deal. It's a scene playing out pretty much across the country.

    Mike Vitelli is the president of Best Buy. He joins me now in this exclusive chat.

    Mike, good to have you.


    CAVUTO: These are big reasons to grab people, but what has them camping out? I always wonder what would make me camp outside a store?

    VITELLI: It is a cultural experience and we have seen over the years...

    CAVUTO: That's one way to put it.

    VITELLI: ... a lot of different demographics that are there.

    It could be moms and daughters, and fathers and sons, and families. In fact, this year at 120 of our stores, we're actually going to be showing the recent DVD release of Harry Potter's new movie in the parking lot of 120 stores. So that waiting time will be a little more fun and a little interesting.


    CAVUTO: But some of these guys are there now.


    VITELLI: Yes.

    CAVUTO: You don't open up until midnight tomorrow nation. Right?

    VITELLI: That is right. That's right.

    CAVUTO: So are you going to play the movie on a loop?

    VITELLI: No. It will start at 9:00 in most locations on Thanksgiving.

    CAVUTO: Alright, we talked a little bit, Mike, about the doorbuster deals and these incentives to get people to come in at midnight and show up. We're gonna get into some of the controversy of having workers come in. They have been -- maybe yours have -- I don't know -- but you have heard from the Target and the other workers that they are not too keen on that.

    But having said that, I want to through some of the specials that you're having, because some of them are pretty eye-popping. And I'm wondering if there's a strategy here -- 42-itch flat screens normally $500 not even $200, laptops that are third their normal going price, tablets that are going for a song. But there is a limited quantity, right?

    VITELLI: And that has always been true. That is part of what a door buster deal is. It's kind of been the tradition for years.

    But I tell you, if you looked at the insert, there are doorbusters on the front and back cover, there's 800 other items that are in there, there are some limited quantities, but if you looked at our stores right now, you would see more inventory in them than we have ever seen.

    CAVUTO: Alright, so normally, stores are required to have a minimum of 10 of these products, right?

    VITELLI: That is right.

    CAVUTO: Imagine being the 11th guy on the line --

    VITELLI: Well, you know, we do a great job with that, I think -- is that you know that before you are even in the store, because not only do we do a job with queuing the people. But we're actually giving out tickets for each of the door buster items.


    CAVUTO: How do you police the potential trampling or crowding out?

    VITELLI: We have worked the lines for years. It's one of the things I'm most proud of about our people, about what they do to manage the line, make the people feel comfortable and communicate with them throughout the whole process.

    And in fact, I think opening early will actually even help because people, as you said, are online now. So waiting until 5:00 or 6:00 in the morning, that is just additional hours that they were already going to be there. So I think it'll be better.

    CAVUTO: Right. Right.

    You know, you never know. I don't whether you can take people or shoppers at face value on this subject of being open on Thanksgiving or opening even midnight, but we did talk to a few today. And they have a mixed mind on this, this is just shoppers talking about you guys being open.


    UNIDENTIFIED FEMALE: I really think it is a day for people to be home celebrating with their families.

    UNIDENTIFIED FEMALE: I think it is awesome, it gives us a great opportunity to shop more.

    UNIDENTIFIED FEMALE: I would rather shop on Thanksgiving Day than have to get up at 3:00 in the morning to go shopping.

    UNIDENTIFIED FEMALE: I feel bad, I think families should be home and should be together.