The Kraft Heinz Company has given itself a 2025 deadline for its packaging to be 100 percent recyclable, reusable or compostable.
“Our collective industry has a massive challenge ahead of us with respect to packaging recyclability, end-of-life recovery and single-use plastics,” Bernardo Hees, CEO at Kraft Heinz, said in a press release. “Even though we don’t yet have all the answers, we owe it to current and future generations who call this planet ‘home’ to find better packaging solutions and actively progress efforts to improve recycling rates. That’s why Kraft Heinz is placing heightened focus on this important environmental issue.”
The company said it will also be working toward decreasing the overall amount of packaging used and reducing its greenhouse gas emissions.
“We found that most of our emissions are coming from areas outside our direct operations. To truly succeed as champions of sustainability, we will look at our full value chain and determine where we can make the greatest impact for our planet,” Hees said in the release.
The efforts are part of Kraft Heinz’s Growing a Better World strategy that the brand announced last year.
The American food company says it will “aggressively pursue technical alternatives” to current packaging, while also collaborating with “packaging experts, organizations and coalitions.”
Kraft Heinz said the brand recently exceeded its goal of reducing packaging weight by 50,000 metric tonnes. And the European division is planning to have a recyclable Heinz Tomato Ketchup PET plastic bottle in circulation by 2022.