Arby’s is best known for its sliced roast beef but this fall, the chain is taking its “we have the meats slogan” pretty seriously.
On Tuesday, the Atlanta-based company announced that it will begin testing venison (that’s deer meat for all the non-hunters out there) sandwiches in select markets at the end of October.
Arby’s says it’s sourcing the new meat offering from free-range farmed deer that feed on grass, and Rob Lynch, Arby’s Brand President & Chief Marketing Officer, says he is confident that "deer hunters are going to love this sandwich."
On Twitter, the announcement gave way to plenty of surprised reactions-- plus some very clever puns-- on the new offering.
— Matt Cartier (@NYSHOCKER) October 26, 2016
— tim doty (@timdoty) October 26, 2016
Apparently they're selling Venison at Arby's now. Apparently it's only a few...bucks. I guess they ran out of....doe. Oh deer
— Tim (@timwellslive) October 26, 2016
The company’s new campaign, “It’s Meats Season,” celebrates the official start of autumn’s hunting season in the U.S.
The new sandwich will be offered for a limited time at 17 Arby’s restaurants across the country, with tests rolling out over the next several weeks. The sandwich first hits Tennessee early next week before moving on to other deer hunting havens in Wisconsin, Minnesota, Michigan, Georgia and Pennsylvania.