Jack in the Box is wading into the fast food breakfast wars with an all-day breakfast menu that combines the best of all meal worlds.
The fast food chain just announced the launch of an all-day brunchfast menu with a host of new food items that include typical breakfast food items like eggs and bacon as well as lunch favorites like burgers and fried chicken patties.
“It’s no secret breakfast news is all around. Everyone is in our space,” said Iwona Alter, vice president of product marketing and innovation, possibly referring to the recent huge success of the all-day breakfast menu at McDonald’s. “It’s the continuous pushing of the envelope.”
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So what exactly does one eat for brunchfast?
--The Brunch Burger, served on a croissant with mayonnaise, a fried egg, bacon, cheddar and a beef patty.
--The Southwest Scrambler Plate, with scrambled eggs and roasted peppers, diced green chiles and pepper Jack cheese, served with homestyle potatoes and a choice of bacon or sausage
--A bacon-and-egg chicken sandwich on a toasted English muffin with Jack in the Box’s homestyle chicken filet, hickory-smoked bacon, cheddar cheese
The new brunchfast menu will officially roll out at all participating Jack in the Box restaurants on Monday.