Subway has been offering its classic $5 footlong deal since 2007 but this week the chain says that those days are over.
On Tuesday, the chain announced footlongs will now be $6 as part of its “Classic Footlongs” menu. A classic sandwich, Subway clarifies, “refers to a regular priced SUBWAY sandwich without upgrades.”
BREAKING NEWS: Starting February 4th ALL of your favorite classic footlongs are $6. pic.twitter.com/OoaDYPII1u
— SUBWAY® (@SUBWAY) February 2, 2016
The tweet also featured a short video of subs, maybe meant to distract customers from the price increase.
Reactions from fans have ranged from anger to resignation.
— Hammad Jawaid (@HammadJawaid) February 4, 2016
Subway enrages Twitter after it hikes the footlong’s price to $6: Subway is dealing with another PR nightmare.... https://t.co/48XLfVWQiL
— Rosina Saint (@RosinaSaint) February 4, 2016
Getting a lot of support for my theory that @subway has raised the price of footlong sandwiches to pay for Jared's appeal.
— Reddy Mercury (@flashfra_me) February 4, 2016
Last year Jared Fogle, the longtime Subway pitchman, was found guilty of kiddie porn, so it's not surprising that sandwich chain's bottom line is suffering.
When customers bemoaned the price hike on Twitter, Subway's costumer service basically told them to suck it up.
“We know how much our fans have contributed to the success of the $5 footlong promotions in the past. We first launched the $5 footlong way back in 2007 and in the last 9 years our costs have gone up greatly and inflation has eroded the value of everyone’s dollar,” Subway explained.