Fans of discontinued 90s beverages have much to celebrate in 2015.
Amid a comeback of retro coolers, it looks like Coca-Cola is resurrecting Hi-C Ecto Cooler from the land of forgotten kids’ drinks—just in time for the 2016 remake of “Ghostbusters.”
The company filed a trademark for “Ecto Cooler” on Sept. 15, sending 90s kids into tailspin of excitement.
THIS IS NOT A DRILL. ECTO COOLER'S TRADEMARK HAS BEEN RENEWED!!!!!!!!! pic.twitter.com/cgEWKeC7jY
— Resurrect EctoCooler (@ResurEctoCooler) November 26, 2015
Ecto Cooler is like those drinks that have a built-in fan following, so much so that than just one unopened carton is going for $199 on eBay.
Hi-C Ecto Cooler, produced under Coke’s Minute Maid brand, was a juice-drink (with 10 percent juice) originally released in 1987 as a cross promotion with “The Real Ghostbusters” cartoon—a spinoff from the 1984 live-action film. The show went off the air in 1991, but the drink was so popular, Coca-Cola continued to make it 2001. The character Slimer disappeared from the box in 1997.
Various groups across social media have emerged with the sole purpose of bringing back the green-colored orange-tangerine beverage. While fans wait, they can always cop a cool Ecto Cooler magnet. Millennials are rejoicing at the return of the citrus drink.
If my generation has done one thing right, it's keeping alive things that were awesome when we were 8 years old. #EctoCooler
— Corey Graves (@WWEGraves) November 27, 2015
I was distraught over all the bloodshed and racial divides, but then I learned Hi-C is bringing back the Ecto-Cooler so everything is okay.
— Nathan Rabin (@nathanrabin) November 30, 2015