Food Trends

Craft brewer buys supply of missing Count Chocula

The monster cereal collection is in high demand around Halloween.

The monster cereal collection is in high demand around Halloween.  (General Mills)

Some wait with bated breath for Count Chocula, the cocoa flavored cereal with the chocolate-loving vampire on the box, to appear on store shelves during Halloween.

That's why residents of Fort Collins, Colorado were shocked to find that their local grocery store, Albertson's, had been cleared of their beloved cereal, reports The Coloradoan.

General Mills discontinued regular production of the cereal—including its other monster hits, Boo Berry and Franken-Berry, in 2010, but still releases a limited number of boxes during the fall. 

"Every year I greatly look forward to the month of October when I can purchase a few boxes of this delicious chococlatey (sic) goodness," resident Kristen Clark wrote in a letter to the paper.

Even though Clark is a "vegetarian and organic food eater for the most part," she said she makes an exception once a year for the iconic cereal.

So who is buying up the sugary stuff?

Turns out, a local brewery is the culprit. Black Bottle Brewery bought “two store inventories” worth of Count Chocula that they're putting in their latest brew called “Cerealiously Count Chocula.” 

The cereal is for a process called dry hopping, where hops --or in this case cereal--is added to give the brew more aroma and flavor. The company has previously released cereal-infused beers with Reese’s Peanut Butter Puffs and Cinnamon Toast Crunch.

"We put the cereal into a hop back so it doesn't get into the beer," Steve Marrick, manager of Black Bottle Brewery, told the Coloradoan. "We did it as a joke at first, but the beer turned out well."

Residents of Fort Collins may have to drive a bit farther to get their hands on a box of Count Chocula before it goes back into hibernation. 

Or they can try the new beer when it’s released by Black Bottle on Oct. 30.