With ratings for its “Keeping Up With the Kardashians” meal ticket on a downward trend, we’re told execs at cable network E! want to try their hand at daytime TV.
Insiders say the NBC-owned station — home to reality shows such as the upcoming Mariah Carey series “Mariah’s World” — has developed a pilot for a daily panel show it hopes will rival CBS’s “The Talk,” ABC’s “The View” and “The Chew,” and syndicated hit “The Real.”
The new show will target a millennial audience with a bent toward celebrity news — also a mainstay of the network, which hosted pop-culture obsessed shows such as Chelsea Handler’s “Chelsea Lately” and Joel McHale’s “The Soup.”
It’s not the network’s first attempt to branch out: In 2015, it premiered its first original scripted show, “The Royals,” which was renewed for a third season this year.
An E! spokesperson told us: “We will be conducting a test run of our successful fast-paced, water-cooler digital format in daytime later this month. This is completely unrelated to our successful slate of reality programming, including pop-culture phenomenon [‘Kardashians’], which remains one of the most-watched series in cable.”