Victoria's Secret latest trend has backfired. The lingerie company came under fire for saying lingerie should be considered appropriate attire for the work place.

Their new ad suggests women find new ways to take their lingerie "outside." But many of the company's customers are not happy with the idea of wearing sexy clothes to work.

"Not a look for outside at all. Unfortunately the teens will think this is ok now. What would you be selling with this look?" one Facebook user commented.

“This get up is not appropriate for public wear,” another user wrote. “Stop it, Victoria’s Secret. I love your brand, but your advertising is ridiculous!”

One added, "No way would I wear that like that out in public," while another noted, "Also id rather spend my money on more clothes and not one piece of underwear!"