ENTERTAINMENT

Twitter pitches ‘Creative Toolkit’ to entertainment industry

Is platform free speech or speech police?

 

Twitter brought together marketing minds from all over Hollywood in Santa Monica on Tuesday to show off what the company calls its “creative toolkit”: the growing number of video-based products and services that can help entertainment industry drive audience engagement.

Attendees were able to sample everything currently in the toolkit including Periscope, Vine, Amplify and Snappy TV and Niche. All together, they represent myriad ways content companies can publish, create and collaborate to get the word out for their own product on mobile devices. “When we think about what how we want to engage with our partners,  it’s about making sure we’re connecting all the pieces of what’s possible,” said Jennifer Prince, senior direct of media and entertainment at Twitter. “We want the entertainment category to know what to do with everything from GIFs to Periscope.”

Prince explained the timing for the event was idea as movie studios finalize their summer marketing plans and TV networks get their fall lineups together. From a Twitter perpsective, the company is also looking to get the word out on some of its newer video ad products, including scratch reels, promoted video on Periscope and conversational ads like the one Marvel recently did for “Captain America: Civil War” enabling personalized replies.

Boasting the hashtag #twitter4entertainment, the event was held at headquarters for Tastemade, which counts Twitter as just one of the many digital platforms on which its content about food and travel gets distributed every day. “Twitter is a great partner for us and has been for some time,” said Steven Kydd, one of Tastemade’s founders.

Tastemade treated attendees to cuisine from chefs the company works with in Argentina and Brazil.

 

AROUND THE WEB