A tweet showcasing a poster for the upcoming “Teenage Mutant Ninja Turtles” flick sent out on the official Paramount Pictures Australia account has sparked controversy in the Twitterverse, with some users saying the poster reminded them of the horrors of 9/11.
The message, which has since been deleted but was captured by various screengrabs, was meant to promote the film, which hits theaters on September 11 in Australia. It revealed a poster for the film showing the Ninja Turtles jumping from a burning high rise building.
The film is set in New York City.
— Luke Lewis (@lukelewis) July 29, 2014
Users took to social media to express their dismay over the poster, with many calling for Paramount Pictures Australia to apologize for the now-deleted promotional message.
So, the TMNT poster with the unfortunate image and September 11 release date might actually be real? @ParamountAU, you need to address this.
— Michael Ross (@campfirewood) July 29, 2014
Oh, @ParamountAU. You really need to go further than just deleting a tweet; the internet is forever. Try apologizing.
— Kelly Hills (@rocza) July 29, 2014
Going to hope @ParamountAU realizes their insensitivity regarding the TMNT release date and poster.
— PiscesOnFire (@rnboskye) July 29, 2014
“We are deeply sorry to have used that artwork for the marketing materials promoting the September 11 opening in Australia," a statement from Paramount Australia released Tuesday afternoon said.
"Combining that image and date was a mistake. We intended no offense and have taken immediate action to discontinue its use.”