Philadelphia Cream Cheese won't be spreading the good word during 'GCB.'
Kraft has decided that it will no longer advertise its cream cheese during ABC's midseason show, which is based on the book series Good Christian Bitches, TMZ reports.
"Philadelphia has decided to pull its advertising from 'GCB' ... We have received a few complaints from consumers and their opinions about our advertising are important to us," a company spokesperson told the site. "We have recently decided to redirect our advertising to other programs."
Kraft also said that while they had received complaints, they were not behind its decision on placing its ads on other shows.
GCB stars Leslie Bibb, Kristin Chenoweth, Annie Potts, Jennifer Aspen and Miriam Shor as Southern Christian women living in a wealthy enclave in Dallas. The show has come under fire for what some called a derogatory depiction of Christians.
Earlier, New York City Councilman Peter Vallone also called for a boycott of the show because "the title of the show alone is yet another outrageous attack on the Christian faith. Charlie Sheen will be back on Two and a Half Men before we see a similar title targeting another religion."
Emails to ABC by FOX411 were not immediately returned.
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