"The VMA's. one day a year when MTV pretends to still care about music. I'm drawing a line in the sand. [expletive] you VMA's," Levine tweeted.
The 32-year-old singer, also a mentor on NBC's talent show "The Voice," was not nominated for any awards at the ceremony this year. His rock band had been crowned Best New Artist at the VMAs in 2004 for their hit "This Love."
MTV made light of Levine's slap down, inviting him to tune into the televised ceremony in a follow-up tweet but the rocker was not amused and defended his bluntness.
"I may be a pop singer. but every once in a while the angsty teenager in me just blurts out some raw honesty. it's a reflex," he wrote in a another posting.
The 28th annual MTV Video Music Awards will air live Sunday from the Nokia Theatre in Los Angeles at 9pm ET.