Super Bowl May Have Scored TV Ratings Record

The Black Eyed Peas at the Super Bowl. (AP)

The Black Eyed Peas at the Super Bowl. (AP)

People apparently like watching Cheeseheads square off against Terrible Towel wavers, Christina Aguilera messing up the National Anthem, a weird day-glow Black Eyed Peas half time show, scores of funny commercials and, oh yeah, a nail-biter between two legendary NFL franchises.

Green Bay's victory over the Pittsburgh Steelers in the Super Bowl has surpassed last year's record-setting game in the Nielsen Co.'s preliminary ratings measurement of big cities.

The 2010 game between New Orleans and Indianapolis established itself as the most-watched program in U.S. television history, with 106.5 million viewers.

Nielsen didn't immediately have a viewership estimate for Sunday's game. But in an overnight measurement of the nation's 56 largest media markets, this year's game had a 3 percent higher rating than last year's.

The game also had a 71 share -- meaning that more than two-thirds of the televisions being watched in the country at that time were watching the Super Bowl on the Fox network. 

That's the highest audience share for a Super Bowl since 1982, a time when there were far fewer television networks as competition.

- The Associated Press contributed to this report.