Kelly Clarkson’s social media callout could have 'devastating effect,' expert says

Jay Aldebert discusses the potential impact of Clarkson’s store callout. He says negative reviews could hurt the business, but the attention could also become an opportunity depending on how the store responds.

Jay Aldebert, chief growth officer at International Services Inc. and creator of the Profit by Design Methodology, discusses the potential impact of Clarkson’s store callout. He says negative reviews could hurt the business, but the attention could also become an opportunity depending on how the store responds.