She created a Bama rush influencer out of nothing. How followers responded surprised her

Olivia Moore, an investment partner at Andreessen Horowitz, used AI to create a fake Alabama "RushTok" influencer named Janie B. Moore shared the insights her experiment provides for the future of AI-generated content. (Getty Images; Reuters)

Olivia Moore, an investment partner at Andreessen Horowitz, used AI to create a fake Alabama “RushTok” influencer named Janie B. Moore shared the insights her experiment provides for the future of AI-generated content. (Getty Images; Reuters)