Billy Bush defends Sydney Sweeney over controversial sports ad campaign

Billy Bush joins Jesse Watters to discuss the controversy surrounding actress Sydney Sweeney's new sports betting ad campaign with Novig. Bush praises Sweeney's marketing brilliance despite feminist backlash.

Feminist backlash erupts over Sydney Sweeney's new sports betting commercial, but Billy Bush calls her marketing strategy 'brilliant.' Bush tells Jesse Watters that Sweeney secured equity in Novig before the ad gained forty million views. He compares the controversy to previous outrage over American Eagle and the ESPN Body Issue, noting that critics always eventually move on.