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Conor McGregor launches 'World's Baddest Man' fighting tournament series on Fox Nation with eight-figure prize
By Max Bacall
Published July 14, 2026
MMA superstar Conor McGregor and Fox Nation are teaming up to find the baddest man in the world.
McGregor is set to host "World's Baddest Man," a new original documentary competition series premiering in summer of 2027. Created in partnership with Bare Knuckle Fighting Championship (BKFC), of which McGregor is a co-owner, the series will provide unprecedented access to the fighters entering the ring, chronicling their training, sacrifices, personal struggles and relentless determination as they compete for the coveted title of World's Baddest Man and an eight-figure prize pool.
"Conor McGregor is one of the most recognizable figures in combat sports, and we're excited to partner with him on a bold new original series unlike any other," said Lauren Petterson, president of Fox Nation.
Conor McGregor of Ireland lands a kick on Max Holloway of the United States in the first round of their welterweight bout during UFC 329 at T-Mobile Arena in Las Vegas, Nev., on July 11, 2026. (Ian Maule/Getty Images)
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"'World's Baddest Man' combines premium documentary storytelling with world-class competition, providing Fox Nation subscribers unprecedented access to unique athletes while showcasing the grit, determination and heart required to compete for one of the biggest prizes in combat sports."
Conor "The Notorious" McGregor will be heavily featured in the series as he follows a diverse roster of Bare Knuckle Fighting Championship athletes through a grueling elimination tournament toward a winner-take-all live championship event.
Conor McGregor and Max Holloway face off during the UFC 329 ceremonial weigh-in at T-Mobile Arena in Las Vegas, Nevada, on July 10, 2026. (Chris Unger/Zuffa LLC)
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"BKFC has changed the game of combat sports, and I couldn’t be more excited to partner with FOX Nation and unleash the 'World’s Baddest Man' tournament," the Irish fighter said.
"This tournament will bring together the toughest fighters on the planet in a true test of heart, grit and willpower, and I’m proud to be part of something that will set a new standard for what it means to be the baddest man in the world."
Conor McGregor of Ireland stands in the ring before facing Max Holloway of the United States in their welterweight bout during UFC 329 at T-Mobile Arena in Las Vegas. (Ian Maule/Getty Images)
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The announcement comes just days after McGregor’s long-anticipated return to the UFC on Saturday night against fellow MMA star Max Holloway in the main event of UFC 329 in Las Vegas. McGregor appeared to injure his leg early in the bout, prompting the referee to stop the fight just over a minute after it began and awarding Holloway a TKO victory.
The new series will put McGregor at the center of a different kind of combat sports showcase, as elite domestic and international fighters compete in a high-stakes, bracket-style tournament next summer on Fox Nation for the title of "World’s Baddest Man."
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Fox News Digital's Chantz Martin contributed to this report.
https://www.foxnews.com/media/conor-mcgregor-launches-worlds-baddest-man-fighting-tournament-series-fox-nation-eight-figure-prize