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In this video by Fanatics Media, Jack Kosakowski, global head of B2B social sales execution for Creation Agency, goes over five tips to help salespeople and marketers reach potential clients.

His first tip is to get 360social.me -- a chrome extension that will tell you which social channels your buyers are most active on. The next key step is to send personal messages to these potential customers -- show them that you care.

Using Twitter's search function to engage potential clients and discover their likes and dislikes will help you target the right consumers and create an effective approach. You can also boost your sales by using LinkedIn to share content and Instagram to learn about prospective clients.

To learn more about social selling hacks, click play.

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