Maverick maneuvers can carry a startup into uncharted territory, both good and bad. But when they turn out well, these unconventional decisions become legendary strokes of genius, leaving the rest of us to wonder, Why didn’t I think of that? William Hsu, managing partner of VC Mucker Capital, sees this trait all the time. “To be successful, you need an anti-establishment sensibility and a willingness to be contrarian,” he says. “It’s what enables you to get up and do it.” The entrepreneurs here will show you how.

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