While some companies focus on all the positive qualities during the interview process, the CEO of marketing platform Bounce Exchange does the opposite.

In a panel about culture moderated by David Shanklin of CultureIQ, a culture engagement platform and our partner for the Top Company Cultures list, Bounce Exchange's CEO Ryan Urban explains that he seeks out the negative core values, or a set of beliefs a company does not want in its culture. For instance, at Bounce Exchange, the team will not hire anyone who is disruptive, a know-it-all or uses the words "manage other people" or "strategic" (to each their own).

Urban also talks about a five-question survey he uses to determine if a candidate is a cultural fit.

Check out the video to see how people can pass the assessment.

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