Updated

The National Zoo says winners of an Instagram contest will be invited to be among the first to meet panda cub Bei Bei.

The cub, who was born Aug. 22, is set to make his public debut Jan. 16. The zoo said in a statement Tuesday that it will choose 25 people to see the cub as part of a "behind-the-scenes experience." The participants will be able to take pictures of the cub and share them on Instagram.

The zoo says that to enter the contest, participants must make a 15-second or shorter video using Instagram explaining why they want to be part of the event and fill out a registration form by Monday.

The zoo plans to notify winners by Dec. 11. The behind-the-scenes event will be Dec. 19.