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Check back each Monday morning for this weekly tips recap designed to help you work smarter.

To stand apart from the crowd, find unique way to serve your audience. For Jeff Laub, co-founder of Blind Barber, this means marketing his grooming service as a solution for time-strapped clients. Meanwhile, Dylan Lauren of Dylan’s Candy Bar leverages style and design to leave a lasting impression on shoppers. If you fear you lack Laub or Lauren's inventiveness, filmmaker Casey Neistat shares one way to ignite your creative spark.

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