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To stand apart from the crowd, find unique way to serve your audience. For Jeff Laub, co-founder of Blind Barber, this means marketing his grooming service as a solution for time-strapped clients. Meanwhile, Dylan Lauren of Dylan’s Candy Bar leverages style and design to leave a lasting impression on shoppers. If you fear you lack Laub or Lauren's inventiveness, filmmaker Casey Neistat shares one way to ignite your creative spark.