No doubt, the 'Lean Startup' methodology has helped companies new and established and run more nimbly. But how can companies of any size foster that culture of innovation for the long-term?

That question and more will be answered this Thursday in a very special conversation between Eric Ries, author of The Lean Startup, and Leslie Bradshaw, managing director of MadebyMany at New York’s General Assembly. Entrepreneur will broadcast the chat on a livestream right on this site. The live event is the latest in General Assembly’s free speaker series, Open the Door, celebrating innovation and initiative.

To watch the livestream: Tune in on this space Thursday, October 8, at 7:00 p.m. EST.

To attend future events: For reminders about this and other General Assembly events, register here.

Related: What the Father of Lean Startup Thinks You Need to Start Up