The best conversations are engaging, unpredictable and keep you wanting more. This Wednesday, Entrepreneur will broadcast one such conversation in a special livestream right on this site. Gary Vaynerchuk, the innovative CEO of VaynerMedia, and Casey Neistat, the filmmaker who has reinvented ads for a YouTube generation, will chat at New York’s General Assembly. They’ll talk about the importance of storytelling and how it engages, focuses and motivates. It’s sure to be an interesting discussion you won’t want to miss. The live event is the latest in General Assembly’s free speaker series, Open the Door, celebrating innovation and initiative.

To watch the livestream: Tune in on this space Wednesday, August 19, at 7:00 p.m. EST.

To attend in person: For reminders about this and other General Assembly events, and to attend in person, register here.

Related: Gary Vaynerchuk's Lessons for Life and Business