Listen Better to Drive Your Next Breakthrough: Weekly Tips

Check back each Monday morning for this weekly tips recap designed to help you work smarter, not harder.

Stop talking at your customers and start listening to them. These three experts explain why knowing your audience will drive your next big breakthrough.

Get focused. Thinking about the 'next big thing' is distracting. Real knowledge -- and innovation -- comes from what you learn in person-to-person interactions, says Melanie Spring, founder of marketing firm Sisarina.

Put in the time. YouTube star Cassey Ho of Blogilates invests hours each day into reading audience comments and feedback online. This simple strategy has been key to building her massive following.

Find your trust agent. Social media expert Chris Brogan says knowing who your customers trust can help you build loyalty and plan your growth.

For more, watch this short video.