Amid a highly-fraught CEO shakeup, Twitter just announced a potentially game-changing alteration to its platform -- especially as it pertains to business users.
Beginning in July, Direct Messages sent via Twitter will no longer have a 140 character limit, the company announced yesterday. Now, messages can be as long as a 10,000 characters -- which could be welcome news to businesses who use the social networking service as a real-time customer service center.
While the immediacy and brevity of a tweet (whose character limit will remain at 140) can offer an instant fix for annoyed consumers, as well as a public podium for businesses to showcase consideration, sometimes resolution requires longer, private exchanges.
And as many analysts have suggested that the future of social media lies in messaging apps -- which, in Asia, are currently being used to transact payments, play games, hail rides and more -- Twitter is likely aiming to expand its messaging capabilities. Until now, the character limit typically resulted in stuttering conversations broken up into 140-character missives.
It has also long been rumored that Twitter, like Facebook, could be developing a standalone messaging app.