The Florida Fish and Wildlife Conservation Commission says it's looking into reports of a man who was selling a live shark outside a South Florida supermarket.

Cellphone video caught the incident Thursday at a Publix in Fort Lauderdale.

The Sun Sentinel reports wildlife officials say once they determine what species the shark was, they'll make a firm decision on pursuing an investigation, but that one is "more than likely."

The man who was hawking the shark -- Patrick Lanier --  told television station WSVN he felt like he "struck gold" after catching the shark in the Intracoastal Waterway. When he found no buyers, he says he released it back into the water.