The hottest thing in the present moment might be the return of past favorites. In yet another sign that the market for nostalgia is alive and well, Bath & Body Works is re-releasing some of its signature scents that made it the go-to fragrance stop for middle schoolers in the 90s.
That’s right, you’re favorite smells -- Cucumber Melon, Juniper Breeze, Country Apple, White Tea and Ginger, Plumeria and Pearberry -- are back as part of the company’s #Flashback Fragrance campaign, according to Mashable. Whether you prefer fragrance mist, shower gel, body cream or body lotion, there’s a fragrance product out there that your eighth-grade self would love.
Related: 3 Ways Brands Are Marketing Nostalgia in the Age of Throwback Thursday
Plenty of other brands are hoping to court millennials by re-releasing old favorite products with a slight update. The digital pet Tamagotchi, for example, is now available on the Apple Watch and teen clothing catalogue Delia’s is making a return after filing for bankruptcy.
Related: Goodbye, Productivity: Microsoft Is Bringing Back Solitaire for Windows 10
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