The usual scenario involves suspicious glances, inattentive clerks or rude service — not handcuffs.

Yet when a black teen said he was wrongly jailed after buying a $350 belt at a Manhattan luxury store, it struck a nerve in African-Americans accustomed to finding that their money is not necessarily as good as everyone else's. Shopping while black, they say, can be a humiliating experience.

Much attention has been paid to the issue over the years — Oprah Winfrey complained that a Swiss clerk did not think she could afford a $38,000 handbag, and even President Barack Obama has said he was once followed in stores. But according to shoppers interviewed Monday, many people don't recognize how prevalent retail discrimination is, and that small insults add up to a large problem.